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Lanolin

The ingredient at the heart of Alpha Keri

For thousands of years, people have relied on Lanolin to care for dry and sensitive skin. Long before modern skincare routines, this natural ingredient was used to protect and restore the skin’s moisture balance.

Lanolin sits at the heart of our formulas. Because it’s simple. Because it works.

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What is Lanolin?

Lanolin is a natural substance derived from sheep’s wool.

As sheep grow wool, their skin produces a protective wax that coats each fibre. This natural coating helps protect the wool and the animal’s skin from environmental stress such as rain, wind, and temperature changes.

When wool is cleaned during processing, this wax is carefully extracted and purified to create high-grade Lanolin suitable for skincare use.

Once refined, Lanolin becomes a highly effective moisturising ingredient that closely resembles the lipids naturally found in human skin. Because of this similarity, it integrates easily with the skin’s own protective barrier.

For generations, Lanolin has been used in moisturisers, baby creams, and skin treatments designed to support dry and delicate skin.

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Why Lanolin works so well for skin

The skin relies on lipids to maintain hydration and protect against environmental stress. When these lipids are depleted, skin can become dry, tight, and uncomfortable.

Lanolin supports the skin in many important ways.

Lanolin’s 3 way moisture action

Together these actions help improve the condition of dry and tight skin. 
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Skin concerns Lanolin helps support

Because Lanolin works in harmony with the skin barrier, it’s widely used in products designed for dry and sensitive skin.

It is particularly helpful for:

  • Persistent dry skin
  • Rough or flaky skin
  • Tightness after cleansing or bathing
  • Skin exposed to cold or harsh environments
  • Sensitive or easily irritated skin
  • Skin affected by frequent washing

These concerns are common when the skin barrier loses moisture and requires support to restore balance.

Why we use Lanolin

We’ve always believed that effective skincare should remain simple.

Lanolin reflects this philosophy. It works with the skin’s natural systems to provide hydration and protection without unnecessary complexity.

Our formulas use purified Lanolin because of its compatibility with the skin barrier and its proven ability to support dry skin.

For people living with dry or sensitive skin, consistent hydration is essential. Lanolin provides that support in a way that remains gentle enough for daily care.

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FAQs

Is Lanolin natural? 

Yes, Lanolin is a naturally derived ingredient obtained from sheep’s wool. As sheep produce wool, their skin creates a protective wax that coats each fibre. This wax is carefully extracted and refined during the wool washing process to create purified Lanolin suitable for skincare use.