The answer to dry skin was discovered 8,000 years ago
Used for thousands of years to soothe and protect dry skin, Lanolin closely resembles the natural oils our skin produces. This allows it to deeply moisturise while helping to strengthen the skin barrier.
A timeless remedy
for modern skin.
Dry and sensitive skin responds best to gentle care and proven ingredients. That’s why our formulas focus on what skin actually needs: effective cleansing, deep hydration, and protection that supports the skin’s natural barrier.
Lanolin’s 3 way moisture action
Why Alpha Keri
Simple formulas for everyday skincare
Lanolin behaves just like your skin’s natural oils. But better.
Since ancient Egypt Lanolin has been used to soothe and nourish dry skin. It is a natural humectant, meaning it draws moisture into the skin, and it's occlusive, meaning it won't let that moisture escape. Try our soap free, Lanolin formulas to watch this ingredient work its natural wonders.
Learn More About Skin Care
FAQs
What is Lanolin and why is it used in skincare?
What is Lanolin and why is it used in skincare?
Lanolin is a natural ingredient known for its ability to attract and retain moisture in the skin. It closely resembles the skin’s own protective oils, making it particularly effective for dry or sensitive skin.
Are Alpha Keri products suitable for sensitive skin?
Are Alpha Keri products suitable for sensitive skin?
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How often should I use Alpha Keri products?
How often should I use Alpha Keri products?
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Where can I buy Alpha Keri?
Where can I buy Alpha Keri?
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Are Alpha Keri products available online?
Are Alpha Keri products available online?
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What’s different about the formula?
What’s different about the formula?
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