One of The Legacies of Pregnancy: Stretch Marks

How do you prevent pregnancy stretch marks?

When we are expecting a baby we don’t always consider what else we should expect during the pregnancy by way of changes to our body. Some of those unwanted changes can linger for a long time after we have welcomed our new addition to the family, and one of the most unwelcome changes has to be those annoying silvery-purple lines known as stretch marks.

Stretch marks form when our skin is stretched quickly as the baby grows, which places pressure on the connective tissues resulting in damage to the collagen layers. We can prevent this from happening by using skincare which intensively hydrates the skin, creates a protective barrier to retain moisture and provides it with nourishment.

What cream is good for stretch marks during pre and post pregnancy?

Pre-pregnancy and during pregnancy, use a 2 step skincare routine to hydrate your skin and promote elasticity. In the shower, use a body wash that not only gently cleanses but also rebalances moisture levels. The Alpha Keri Shower & Bath Oil is the perfect choice for this as it is super hydrating and assists with repairing the skin whilst cleansing. After your shower, apply the Intensive Body Cream to deeply nourish the skin. Both products are Lanolin-rich formulas. Lanolin is known for its ability to retain 200% of its weight in water. Hence it helps restore skin lipids which boost the skin’s function to retain more moisture.


Stretch Marks

Post pregnancy add a 3rd step to this skincare routine – a stretch mark cream that is specifically designed to support the production of collagen and skin cell regeneration. The Alpha Keri Body Slimfit Stretch Mark Reductor + Slimming Serum contains powerful botanic ingredients to exfoliate the skin while antioxidants, amino acids and plant derivatives encourage new skin cell formation and improve hydration levels and skin elasticity.

While the active ingredients will visibly reduce your stretch marks, the benefits don’t stop there. Users report a slimming effect, along with softer and firmer skin. The overall appearance of the skin is improved, looking visibly younger and more toned.

Stretch marks can also form on the breasts post-pregnancy during lactation, as the rapid influx of milk causes the breasts to swell quickly. Applying a moisturiser such as the Intensive Body Cream to the bust during pregnancy & breastfeeding can help to maintain the skin’s elasticity and minimise stretch marks.

After you have weaned your baby, you can apply the Stretch Mark Reductor & Slimming Serum to the bust to reduce the appearance of stretchmarks.

When do stretch marks occur during pregnancy?

Stretch marks form when your skin doesn’t have enough elasticity to keep up with the rate at which it is being stretched beyond its capacity. They occur during pregnancy most commonly in the latter months, when the baby is gaining weight at a rapid rate in the last trimester. But every woman’s body and pregnancy is different, so stretch marks can form at any stage not only on the belly but also on the legs, buttocks and breasts.

Keeping up your pre-pregnancy fitness levels as long as you can and maintaining a steady weight gain within the recommended guidelines can help to prevent the formation of stretch marks during pregnancy, but genetics plays a major part too.  Unfortunately, if stretch marks run in the family, your likelihood of developing them during pregnancy is higher.

How can I get rid of pregnancy stretch marks?

Keeping your skin well moisturised and staying hydrated will help to keep stretch marks at bay during the pregnancy.

Post pregnancy, the most effective way to help get rid of stretchmarks is to apply the Body Slimfit Stretch Mark Reductor & Slimming Serum. The stretch mark reductor cream should be applied twice daily in a circular motion. It has proven results with a study revealing a whopping 93%* of women confirming a visible reduction in their stretch marks and 83%* of women experiencing a visible fat tissue reduction after just 4 weeks.

For maximum results – before applying the stretch mark cream, exfoliate with the Anti-Cellulite Sugar Body Scrub. This amazing sugar scrub works by removing dead skin cells and stimulating new skin cell regeneration, also paving the way for your stretch mark cream to work more effectively by allowing actives to penetrate to the deeper layers of the skin.

What to apply for stretch marks during pregnancy?

To keep your skin soft and supple during your pregnancy, use the 2-in-1 Alpha Keri Shower & Bath Oil in the shower and afterwards as a body oil to massage onto your skin. Alternatively you can use the Intensive Body Cream as a body moisturiser to keep your skin super soft, deeply hydrated and elastic.

With these tips in mind, you will be well equipped to prevent stretchmarks & fade their appearance if they do show up with the arrival of bub!

*Tested under dermatological skin specialist control – 30 women with visible stretch marks and excessive body fat at 28 days. Laboratory measured Skin elasticity, Hydration testing. 2013 Centrum Kosmetykow Dr Koziej.